capture value

Too often, deals stall—or unravel—right when they should be closing. Sellers hit roadblocks with stakeholders, lose momentum in legal or procurement, or give up too much trying to avoid tension and push things over the line. That’s not just frustrating—it’s costly.

Why Sign equips sellers with the skills to navigate complex approvals, protect deal value, and close with control.

In Why Sign, your team will learn to:

• Plan value exchanges, using elegant negotiables to secure the critical “gets” they need to move forward.
• Map the path to agreement by identifying every mini-negotiation, stakeholder, and conversation that must happen to reach signature.
• Anticipate resistance and proactively engage blockers like procurement, legal, or finance—on your terms.
• Use strategic tension to overcome resistance, accelerate decisions, and avoid last-minute concessions.
• Apply high-impact negotiation behaviors—like making trades, exploring options, and active listening—to turn conflict into commitment.

If your team is getting close but losing control—or giving away too much—Why Sign will help them finish strong and capture the full value of their deals.